In the sign manufacturing industry much of our design work is done for free in hopes that the customer will go with the option we’ve provided. We often have customers who haven’t had any logos developed and they’re about to open in 4 weeks, or they have a logo designed by their nephew or the person who put their Thrifty Nickel ad together, so we try to come up with something new, or improve upon an existing idea to give their business the image it needs. It surprises me how often my designs are rejected, and honestly it annoys me when a design I’ve spent a good amount of time on is thrown out for a worse image.













